AR-marketing-banners-print-ad

Microsoft’s game changer for Augmented Reality

Today may in time come to be viewed as a seminal moment in the history of Augmented Reality. While the past week’s tech headlines were full of stories, misplaced as it happens, that the Glass project was dead in the water, the team at Microsoft were preparing for the announcement of ….   The HoloLens. While the narrative in the launch announcement and video is…

image

Glass is still half-full

The announcement that Google have ceased the shipment of Glass will certainly be a cause of some annoyance to the developer community who have been forking out up to €1300 for the privilege of developing on the hardware. The announcement itself came after period of speculation that the project was being subject to internal review. However, those who see this as marking a stalling…

girl holding chip google deepen 18 02 14 - GM

AR cements retail relevance for young demographic

Researcher GfK’s Global Shopper Survey recently assessed the attitudes of consumers across China, Germany, India, Italy, Russia, South Africa, South Korea, the UK and US.   One of the more striking findings was a continued openness to shop in bricks and mortars stores in the future across all age demographics. The research found that 72% of 16-21 year olds in the UK expected to…

Barry Orr sm jpg

Barry Orr

Barry Orr, Head of PR and Spokesperson, Betfair will be speaking as a panelist at the 2nd European Augmented Reality Marketing Conference. From a bookmaking family, Barry Orr joined Betfair in 2003 and has filled several key customer facing and media roles for the betting operator ever since. Now, as head of PR and Spokesperson for the PLC, he is a constant force in driving…

Tomi Ahonen

Tomi Ahonen

Tomi Ahonen will be keynoting at the 2nd European Augmented Reality Marketing Conference. The author of six global bestselling books, referenced in 50 books by other authors, and working globally for customers in technology, Tomi Ahonen deems Augmented Reality to the be the next mass medium to forever change world interactions. Tomi is considered the global authority on making money with new wireless services,…

Steve Dann

Steve Dann

Steve Dann will be presenting at the 2nd European Augmented Reality Marketing Conference. An AR & VR Expert and Augmented Reality Evangelist, Steve is a regular writer and contributor to media blogs, and a thought-leader in the digital media and Augmented Reality sectors. He is a regular speaker on the subject of AR, VR and new technology at conferences and events. Based in London,…

Dave Lorenzini Original

Dave Lorenzini

  Dave Lorenzini will be returning to the podium for the 2nd European Augmented Reality Marketing Conference. A hugely popular keynote speaker at our inaugural 2014 conference, Dave Lorenzini is joining us again this year to update us on new products and projects. Dave is an Augmented Reality visionary and entrepreneur driven to change the way people look at the world. A career of pioneering work…

Keith Jordan

Keith Jordan

BIO Keith Jordan is the founder & CEO of iTagged, a next generation augmented reality platform. Keith has an extensive background in technical innovation and media and has worked across the globe using his expertise to advise and create new routes to market for companies such as Sony, Virgin, Intel, Apple and Microsoft. He previously created and founded a start-up and brought it to a…

ar marketing blog posts - ar education 18 02 14 - GM

AR Marketing Conference 2015 Announced

Following its highly regarded inaugural conference, the second European Augmented Reality Marketing Conference will take place on Wednesday, April 29th, 2015 in the Croke Park Conference Centre, Dublin.   The  conference will incorporate the Augmented Reality Business Exchange, offering delegates enhanced business and networking opportunities, across sectors such as FMCG, architecture, retail, gaming and tourism. The workshop format of the event  will allow delegates…

girl holding chip google deepen 18 02 14 - GM

Public Relations and Augmented Reality

An area of AR that has received scant attention to date it its capacity to be integrated with Public Relations campaigns, or indeed to be capable of generating significant coverage in itself. A recent PR Week article points to some of the opportunities that AR offers. So where could PR benefit from the use of AR? An obvious area is the press release. Long…