ar marketing blog posts - ar education 18 02 14 - GM

Augmented Reality and Hospitality

One of today’s hottest technology trends is the use of augmented and virtual reality. Recent news of impending product launches by Microsoft, Google, Facebook and Sony have propelled interest. Firstly, let’s understand what’s meant by the terminology. Augmented Reality ( AR ) involves overlaying digital information on the real-world view of people. This can be achieved using an app on a mobile phone or…

scott_hope sm img

Scott Hope

  Scott Hope – Director AR ExM With a passion for experiential marketing and roadshow activity, Scott is an avid supporter of the experience economy notion and a champion of live brand experiences. His diverse management background in IT, event services, leisure and experiential operations led him to augmented reality and the desire to embrace its power for the marketing communications sector. Scott is…

Martinus

Martinus van de Ruitenbeek

Martinus van de Ruitenbeek  Among the world-renowned innovators in construction technologies at Technological University of Delft, Netherlands, van de Ruitenbeek will be speaking at the conference’s Industrial AR Track, where he will be discussing how AR can help in creating intelligent buildings, engineering level conflict resolution, averting planning issues, and assist in the operation and maintenance of buildings. Dr.ir. Martinus van de Ruitenbeek is…

Gaia Dempsey in color

Gaia Dempsey

  Gaia Dempsey has been a creative force at DAQRI since the beginning, bringing her unique vision and imprint to major DAQRI projects ranging from successful educational initiative Elements 4D, to industrial augmented reality applications for Tier 1 defense contractors. Unorthodox in her approach to thanks to an entrepreneurial background, she is passionate about bringing new products to market and creating win-win scenarios for…

AR-marketing-banners-print-ad

Microsoft’s game changer for Augmented Reality

Today may in time come to be viewed as a seminal moment in the history of Augmented Reality. While the past week’s tech headlines were full of stories, misplaced as it happens, that the Glass project was dead in the water, the team at Microsoft were preparing for the announcement of ….   The HoloLens. While the narrative in the launch announcement and video is…

image

Glass is still half-full

The announcement that Google have ceased the shipment of Glass will certainly be a cause of some annoyance to the developer community who have been forking out up to €1300 for the privilege of developing on the hardware. The announcement itself came after period of speculation that the project was being subject to internal review. However, those who see this as marking a stalling…

girl holding chip google deepen 18 02 14 - GM

AR cements retail relevance for young demographic

Researcher GfK’s Global Shopper Survey recently assessed the attitudes of consumers across China, Germany, India, Italy, Russia, South Africa, South Korea, the UK and US.   One of the more striking findings was a continued openness to shop in bricks and mortars stores in the future across all age demographics. The research found that 72% of 16-21 year olds in the UK expected to…

GGCloseUp-3

Barry Orr

Barry Orr, Head of PR and Spokesperson, Betfair will be speaking as a panelist at the 2nd European Augmented Reality Marketing Conference. From a bookmaking family, Barry Orr joined Betfair in 2003 and has filled several key customer facing and media roles for the betting operator ever since. Now, as head of PR and Spokesperson for the PLC, he is a constant force in driving…

Tomi Ahonen

Tomi Ahonen

Tomi Ahonen will be keynoting at the 2nd European Augmented Reality Marketing Conference. The author of six global bestselling books, referenced in 50 books by other authors, and working globally for customers in technology, Tomi Ahonen deems Augmented Reality to the be the next mass medium to forever change world interactions. Tomi is considered the global authority on making money with new wireless services,…

Steve Dann

Steve Dann

  Steve Dann will be presenting at the 2nd European Augmented Reality Marketing Conference. An AR & VR Expert and Augmented Reality Evangelist, Steve is a regular writer and contributor to media blogs, and a thought-leader in the digital media and Augmented Reality sectors. He is a regular speaker on the subject of AR, VR and new technology at conferences and events. Based in…