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AR Marketing Conference 2015 Announced

Following its highly regarded inaugural conference, the second European Augmented Reality Marketing Conference will take place on Wednesday, April 29th, 2015 in the Croke Park Conference Centre, Dublin.


The  conference will incorporate the Augmented Reality Business Exchange, offering delegates enhanced business and networking opportunities, across sectors such as FMCG, architecture, retail, gaming and tourism. The workshop format of the event  will allow delegates to have the chance to try out the latest in Augmented Reality ( AR ), Virtual Reality ( VR ) and Wearables technologies.

This an excellent opportunity to get “well-armed” from AR experts who are scheduled to fly in from Hong Kong, Los Angeles, San Francisco, The Netherlands, France, UK and elsewhere. Presentations and panel discussions will be considering the effective application of AR to marketing and for building brands.


A new feature of the conference this year is the creation of two dedicated tracks developed for the Enterprise AR and Consumer AR sectors.  These tracks will allow more detailed exploration of the technologies and commercial applications of AR and related technologies in sectors such as architecture, retail, gaming and tourism. Case studies will include McLaren, Renault, Google Glass, Tourism destinations, Justin Bieber, Mercury Music, Heinz, L’Oreal, Maybelline, 5Gum and more.

Throughout the day 1:1 get-togethers with an expert will take place to discuss development and application; these are pre-scheduled by emailing the conference organizer

Visit the conference website here for booking information.

Confirmed Speakers  and Panelists:

Keynote Speaker: Tomi Ahonen – Hong Kong,  Author, Blogger, Consultant and Motivational Speaker, Tomi is the author of twelve bestselling books on mobile, already into multiple printings and translated into several languages. Tomi’s books and theories are quoted in over 120 published books by his peers. The former Nokia executive lectures at short courses at Oxford University and is regularly quoted in the press in over 400 articles published in over two dozen languages on all six inhabited continents. Tomi is often seen on  TV talking about mobile and digital trends and has been seen at over 250 conferences in over 80 cities in over 50 countries and attended by a cumulative audience of over 100,000 people. His reference list includes most major tech companies in the Fortune 500 including Axiata, BT, China Mobile, Google, Hewlett-Packard, IBM, Intel, LG, Motorola, Nokia, NTT DoCoMo, Orange, RIM, SK Telecom, Telenor, TeliaSonera, Tigo and Vodafone. Tomi has described Augmented Reality as the “8th Mass Medium” and will reflect on how the technology is set to transform business.

Steve Dann – UK - CEO Amplified Robot. An AR & VR Expert and Augmented Reality Evangelist, Steve is a regular writer and contributor to media blogs, and a thought-leader in the digital media and Augmented Reality sectors. He is a regular speaker on the subject of AR, VR and new technology at conferences and events. Most recently, he has been responsible for spear-heading Amplified Robot’s drive into Augmented Reality & Virtual Reality and Berwick Post’s move into high end finishing for Film, Television and New Media. He is also the founder and organiser of the Augmenting Reality Meetup Group, which meets to discuss, view and demonstrate the latest innovations in AR & VR and how we can best drive the industry forward.

Dave Lorenzini, USA, founder of Glassware Foundry, is coming back from the US to join us again in 2015 and update us on new products and projects. Dave is an Augmented Reality and Wearables visionary and entrepreneur driven to change the way people look at the world. A career of pioneering work in visualization, internet and Augmented Reality fields has resulted in new ways to see and interact with the world and each other, including, which was acquired by Google and online today as “Google Earth” with over a billion users worldwide.

Keith Jordan, Ireland, is the founder & CEO of iTagged, a next generation Augmented Reality platform. iTagged uses augmented reality combined with location-based services, image capturing and social sharing to digitize real world experiences. Keith has spent over 20 years working in digital marketing, strategic management and technology futurology. Keith has been featured in many publications and TV including The Financial Times, The Irish Times, The Sunday Business Post, The New York Times and Bloomberg TV.

Barry Orr, Ireland, is the Head of PR and Spokesperson for  Betfair.  From a bookmaking family, as head of PR and Spokesperson for the PLC, he is a constant force in driving brand consideration, awareness and acquisition with a track record for the development and implementation of creative PR strategies.    Betfair was founded around its pioneering Betting Exchange, cutting edge technology which enables customers to come together and bet against each other. The company has been pioneers in the use of Google Glass in developing new betting platforms, and are also working on other wearable apps. Betfair floated on the London Stock Exchange in 2010, becoming Europe’s largest .com IPO at the time. Since then the business has continued to evolve, launching a traditional fixed odds Sportsbook in 2013 to expand its reach in the recreational market place, and following up with a range of unique products that integrate the Exchange and Sportsbook to provide exciting betting opportunities. Betfair is currently focussed on investing in its unique product and brand to take them to a mass market audience.

Eoghan O Sullivan- Founder and CEO of Von Bismark. Eoghan has a B.Sc. in Multimedia from DCU and has built a career in 3D visualisation, image manipulation and interface design.Having previously cofounded digital agency Pixel Lab in 2005 he went on to co-found Tender3D in 2009, a global marketplace for 3D talent in 2009.  

Gaia Dempsey – Co-Founder and Managing Director, DAQRI International, Gaia has been a creative force at DAQRI since the beginning, bringing her unique vision and imprint to major DAQRI projects ranging from successful educational initiative Elements 4D, to industrial augmented reality applications for Tier 1 defense contractors. Unorthodox in her approach to thanks to an entrepreneurial background, she is passionate about bringing new products to market and creating win-win scenarios for partners, customers, and investors.

Prior to DAQRI, Gaia began her startup career at Idealab where she brought her social media expertise to the first startup incubator, then went on to co-found interactive and digital marketing firm Demeter Interactive.
Gaia studied Comparative Literature and Urban Design at New York University.

Martinus van de Ruitenbeek -Among the world-renowned innovators in construction technologies at Technological University of Delft, Netherlands, van de Ruitenbeek will be discussing how AR can help in creating intelligent buildings, engineering level conflict resolution, averting planning issues, and assist in the operation and maintenance of buildings.

Scott Hope – Director AR ExM – With a passion for experiential marketing and roadshow activity, Scott is an avid supporter of the experience economy notion and a champion of live brand experiences. His diverse management background in IT, event services, leisure and experiential operations led him to augmented reality and the desire to embrace its power for the marketing communications sector. Scott is an advocate of consumer engagement through captivating experiences and believes augmented reality has a great future in immersive brand activation where message retention or real-time activation are the key metrics. Scott is leading the way with the development of immersar®, a turn-key product for the management of multi-user, wearable display based augmented reality deployment that will meet the precise needs of the sector with an innovative, feature rich integrated solution

Andy Wise, Strategic Director Engine Creative – For the past 3 years Andy has been helping Engine Creative to establish themselves as the leading Augmented Reality agency in the UK. The creative agency has delivered AR solutions for clients including Top Gear, Tesco and Lacoste and is currently using their experience to develop Reality Engine, a unique AR publishing solution for brands. Engine Creative is an award winning, independent creative agency that helps forward thinking brands and organisations engage with their audience. Formed in 1997, evolving year on year and always eager to work with like minded collaborators, they think, do, build and create. Clients have recommended Engine Creative to the Recommended Agency Register every year since 2008. They have won a number of awards, including most recently the RAR award for Creativity and Innovation, as well as a DRUM Marketing award, we’ve also been recognised in The Drum’s Top 100 Most Awarded Agencies of 2014 and by Luerzer’s Archive as one of the Top 200 Illustrators in the World. Andy’s role at Engine Creative is focused on delivering innovative solutions for clients across branding, digital, advertising, broadcast and print.  He is involved in day to day project management whilst always keeping an eye on the bigger picture for the benefit of clients.

Manuel Saez, Director – Mobility Innovation Center, EMEA & DACH Solutions, SAP. – Manuel is the leader of a team working on cutting edge mobile technologies that showcase the power of the SAP Mobile Platform. Manuel set-up his team when he joined SAP in 2011 and together they have delivered numerous application prototypes with technologies including Augmented reality, 3D visualization, advanced geo-location services, integrated mobile payments and interactive analytics for Windows, iOS and Android platforms. Prior to SAP Manuel worked for Microsoft where he led teams working on web, e-commerce and Windows Mobile software project

About SAP and Augmented Reality – SAP is the world leader in enterprise applications in terms of software and software-related service revenue, and employs some 74,400 employees in more than 130 countries. SAP Augmented Reality Apps untether companies’ back-end systems allowing employees to work lhands-free – in the office or in the field. Methods employed use visual enterprise 3D models, voice recognition, and gesture control while on the job. These allow users to access business processes and information from a wearable device, and promise to supercharge convenience and productivity

Richard Tisdall, Director -Happy Finish is a global creative production studio of digital artists and interactive specialists of which Richard has been at the forefront of since it’s set up just over 10 years ago. Working directly with brands, agencies & photographers, the company crafts creative visual content across a multitude of medias including Print, Digital, Interactive and now Virtual and Augmented Reality. This new technology is now at the heart of what we do, with a team of artists that focus on designing and building engaging user interfaces to enrich your VR/AR experience. Richard brings his many years of creative industry knowledge and unrivalled passion to discuss and demonstrate first-hand how brands can leverage these new platforms to engage with consumers on a whole new level.

Gerben Harmsen – Founder of twnkls / augmented reality –  After a successful 18 years of setting up internet companies and managing online projects he moved to a new business opportunity in the combined areas of Mobile, Real time 3D and Augmented Reality.  He feels in “optima forma” when dealing with projects that integrate useful concepts, user-friendly interaction, innovative technical science and drive new business opportunities.