AR Marketing Conference 2015 is please to present the 2nd European Augmented Reality Marketing Conference and AR Business Exchange.

Come to Dublin’s Croke Park Conference Centre on  April 29th, 2015 for a fast paced, hands on look at what’s coming, and learn how to use Augmented Reality, Virtual Reality and  related strategies to deliver results for your business and brands…today.

Created by and industry leaders, with Platinum Sponsor DAQRI,  this one day  conference is designed to prepare business for the advent of  AR and VR platforms that will pay massive dividends to those prepared to capitalize instead of just react.

In addition to the plenary sessions, the conference will have two tracks dedicated to Enterprise and Consumer applications.

All attendees can interact with leading AR and VR experts for personalized consultations and hands-on training with the latest wearable technologies. Spend one day with us and you’ll know why AR is no longer just about 3D pop-ups…but the 8th mass medium that will forever change how people look at the world.


  • Speakers

    Enara Gonzalez

    Enara Artetxe González

    The latest speaker to our fantastic line-up for the European Augmented Reality Marketing Conference is Enara Artetxe González – Co-founder & CTO of CreativiTIC Innova In 2011 Gonzales co-founded CreativiTIC Innova – – a R&D factory with ongoing national and FP7 projects that works with Augmented and Mixed Reality technologies to offer innovative and creative solutions in fields such as education, bio-health, marketing and tourism….


    Gerben Harmsen

    Gerben Harmsen – Founder of twnkls / augmented reality – After a successful 18 years of setting up internet companies and managing online projects Gerben moved to a new business opportunity in the combined areas of Mobile, Real time 3D and Augmented Reality. He feels in “optima forma” when dealing with projects that integrate useful concepts, user-friendly interaction, innovative technical science and drive new…


    Andy Wise

    Andy Wise, Strategic Director Engine Creative For the past 3 years Andy has been helping Engine Creative to establish themselves as the leading Augmented Reality agency in the UK. The creative agency has delivered AR solutions for clients including Top Gear, Tesco and Lacoste and is currently using their experience to develop Reality Engine, a unique AR publishing solution for brands. Engine Creative is…

    Eoghan OSullivan (1)

    Eoghan O’ Sullivan

    Eoghan O Sullivan is the Founder and CEO of Von Bismark. Eoghan has a B.Sc. in Multimedia from DCU and has built a career in 3D visualisation, image manipulation and interface design. Having previously cofounded digital agency Pixel Lab in 2005 he went on to co-found Tender3D in 2009, a global marketplace for 3D talent in 2009. Over 1,600 of the best 3D artists and animators signed…


    Manuel Saez

    Manuel Saez, Director – Mobility Innovation Center, EMEA & DACH Solutions, SAP. Manuel is the: leader of a team working on cutting edge mobile technologies that showcase the power of the SAP Mobile Platform. Manuel set-up his team when he joined SAP in 2011 and together they have delivered numerous application prototypes with technologies including Augmented reality, 3D visualization, advanced geo-location services, integrated mobile…

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    Richard Tisdall

    Richard Tisdall, Director @ Happy Finish Happy Finish is a global creative production studio of digital artists and interactive specialists of which Richard has been at the forefront of since it’s set up just over 10 years ago. Working directly with brands, agencies & photographers, the company crafts creative visual content across a multitude of medias including Print, Digital, Interactive and now Virtual and…


    Dr. Kavin Andi

    In 2012 Kavin was awarded the Norman Rowe Clinical Prize by the British Association of Oral & Maxillo-Facial Surgeon for his research in Augmented Reality, Surgical Robotics, and 3D Surgical Planning. His research and practices have been life-saving as is demonstrated here. Kavin has his own website where he explores some of the more advanced technologies behind the operating room. In his presentation to…

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    Scott Hope

      Scott Hope – Director AR ExM With a passion for experiential marketing and roadshow activity, Scott is an avid supporter of the experience economy notion and a champion of live brand experiences. His diverse management background in IT, event services, leisure and experiential operations led him to augmented reality and the desire to embrace its power for the marketing communications sector. Scott is…


    Martinus van de Ruitenbeek

    Martinus van de Ruitenbeek Martinus van de Ruitenbeek is a specialist in software development for Civil Engineering design purposes. He received his PhD on evolutionary, unconscious design support at the Delft University of Technology and teached BIM and parametric design for a couple of years. In his professional life at VolkerWessels, he attempts to apply new technologies such as virtual reality and serious…

    Gaia Dempsey in color

    Gaia Dempsey

      Gaia Dempsey has been a creative force at DAQRI since the beginning, bringing her unique vision and imprint to major DAQRI projects ranging from successful educational initiative Elements 4D, to industrial augmented reality applications for Tier 1 defense contractors. Unorthodox in her approach to thanks to an entrepreneurial background, she is passionate about bringing new products to market and creating win-win scenarios for…


    Barry Orr

    Barry Orr, Head of PR and Spokesperson, Betfair will be speaking as a panelist at the 2nd European Augmented Reality Marketing Conference. From a bookmaking family, Barry Orr joined Betfair in 2003 and has filled several key customer facing and media roles for the betting operator ever since. Now, as head of PR and Spokesperson for the PLC, he is a constant force in driving…

    Tomi Ahonen

    Tomi Ahonen

    Tomi Ahonen will be keynoting at the 2nd European Augmented Reality Marketing Conference. The author of six global bestselling books, referenced in 50 books by other authors, and working globally for customers in technology, Tomi Ahonen deems Augmented Reality to the be the next mass medium to forever change world interactions. Tomi is considered the global authority on making money with new wireless services,…

    Steve Dann

    Steve Dann

      Steve Dann will be presenting at the 2nd European Augmented Reality Marketing Conference. An AR & VR Expert and Augmented Reality Evangelist, Steve is a regular writer and contributor to media blogs, and a thought-leader in the digital media and Augmented Reality sectors. He is a regular speaker on the subject of AR, VR and new technology at conferences and events. Based in…

    Dave Lorenzini Original

    Dave Lorenzini

      Dave Lorenzini will be returning to the podium for the 2nd European Augmented Reality Marketing Conference. A hugely popular keynote speaker at our inaugural 2014 conference, Dave Lorenzini is joining us again this year to update us on new products and projects. Dave is an Augmented Reality visionary and entrepreneur driven to change the way people look at the world. A career of pioneering work…

    Keith Jordan

    Keith Jordan

    BIO Keith Jordan is the founder & CEO of iTagged, a next generation augmented reality platform. Keith has an extensive background in technical innovation and media and has worked across the globe using his expertise to advise and create new routes to market for companies such as Sony, Virgin, Intel, Apple and Microsoft. He previously created and founded a start-up and brought it to a…

    Brian Mullins

    Brian Mullins

    Brian Mullins Founder and Chief Executive Officer of DAQRI Brian Mullins has consistently been on the forefront of technology and is a pioneer in the field of augmented reality. His experience with Human Machine Interface and Computer Vision technologies enabled him to found DAQRI and develop its proprietary 4D technologies for the enterprise. Prior to founding DAQRI, Brian transitioned to industrial robotics from the…

  • Agenda

    We are currently working on the line-up and agenda for the 2015 conference; below is some information on the 2014 conference to give some idea of what to expect this year.

    AR Marketing Conference Line Up

    08h30 Registration / Coffee + Refreshments

    09h00   Setting the Scene – AR and Marketing Today,  Chairperson: Alex Gibson, Dublin Institute of Technology

    09h15   Keynote: Start Thinking in 4D: How to Create AR Marketing That Makes a Difference, Brian Mullins, DAQRI

    09h45 Formula 1 Case Study, Andrew Jenkinson, vStream Digital

    10h05 Augmented Reality and Sales Promotion, Mike Halstead, Managing Director HH&S and m2end

    10h35 Augmentation of Augmented Reality with a focus on property, James Dearsley, The Digital Marketing Bureau

    11h05 Refreshments Break,  Exhibitors, networking and 1:1 sessions

    11h30 Panel Case Study Discussions: Brian Mullins – DAQRI, Sharon Walsh – Heineken Ireland, John Boyle – Ogilvy and Mather Ireland , James Dearsley – The Digital Marketing Bureau, Jess Butcher, Blippar

    12h00 Keynotes : Augmented Reality: Moving from Valuing an Experience to Experiencing Value, Mathjis Gajentaan Twnkls Netherlands:

    Case Study: City Destination use of AR applications, Ferry Piekart

    13h00 Lunch,  Exhibitors, networking and 1:1 sessions

    14h00   Keynote: 20/20 Vision and Augmented Results, Dave Lorenzini – The Glasswear Foundry Training Workshop in Google Glass app developments

    14h45  Gamify or Gimmick?, Jeff Coghlan – Founder, Matmi

    15h15 Refreshments Break Exhibitors, networking and 1:1 sessions

15h40 Ireland’s Highest Profiled AR Campaign – Bulmers Case Study, David Connor – eightytwenty

    15h55 Keynote: The numbers don’t lie: Evaluating the impact of AR for brands, Jess Butcher, Founder,  Blippar

    16h40 Panel Case Study Discussions: Dave Lorenzini, The Glasswear Foundry, Jeff Coghlan, Matmi Sebastien Sicot, McCann Blue, Ireland , David Connor, eightytwenty

    17h15 Networking – Guinness Storehouse Gravity Bar



  • Venue



    The conference will be held in Croke Park Conference Centre, Dublin. Croke Park has been at the heart of Irish sporting life for over a hundred years. Boasting a capacity for 82,300 people, the stadium is the home of Gaelic games and the headquarters of the Gaelic Athletic Association (GAA).

  • Book Now

    Booking info

    Book your place at the Augmented Reality Marketing Conference 2015

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