AR Marketing Conference 2015

The 2nd European Augmented Reality Marketing Conference and AR Business Exchange took place in  Dublin’s Croke Park Conference Centre on  April 29th, 2015.

Created by and industry leaders, with Platinum Sponsor DAQRI,  this one day  conference was designed to prepare business for the advent of  AR and VR platforms that will pay massive dividends to those prepared to capitalize instead of just react.

In addition to the plenary sessions, the conference had two tracks dedicated to Enterprise and Consumer applications.

All attendees got the chance to interact with leading AR and VR experts for personalized consultations and hands-on training with the latest wearable technologies.


  • Speakers

    scott_hope sm img

    Scott Hope

      One of the stand-out presenters from 2015 AR Marketing Conference was Scott Hope – Director AR ExM With a passion for experiential marketing and roadshow activity, Scott is an avid supporter of the experience economy notion and a champion of live brand experiences. His diverse management background in IT, event services, leisure and experiential operations led him to augmented reality and the desire…


    Gerben Harmsen

    Gerben Harmsen – Founder of twnkls / augmented reality – After a successful 18 years of setting up internet companies and managing online projects Gerben moved to a new business opportunity in the combined areas of Mobile, Real time 3D and Augmented Reality. He feels in “optima forma” when dealing with projects that integrate useful concepts, user-friendly interaction, innovative technical science and drive new…


    Andy Wise

    Andy Wise, Strategic Director Engine Creative For the past 3 years Andy has been helping Engine Creative to establish themselves as the leading Augmented Reality agency in the UK. The creative agency has delivered AR solutions for clients including Top Gear, Tesco and Lacoste and is currently using their experience to develop Reality Engine, a unique AR publishing solution for brands. Engine Creative is…

    Eoghan OSullivan (1)

    Eoghan O’ Sullivan

    Eoghan O Sullivan is the Founder and CEO of Von Bismark. Eoghan has a B.Sc. in Multimedia from DCU and has built a career in 3D visualisation, image manipulation and interface design. Having previously cofounded digital agency Pixel Lab in 2005 he went on to co-found Tender3D in 2009, a global marketplace for 3D talent in 2009. Over 1,600 of the best 3D artists and animators signed…


    Manuel Saez

    Manuel Saez, Director – Mobility Innovation Center, EMEA & DACH Solutions, SAP. Manuel is the: leader of a team working on cutting edge mobile technologies that showcase the power of the SAP Mobile Platform. Manuel set-up his team when he joined SAP in 2011 and together they have delivered numerous application prototypes with technologies including Augmented reality, 3D visualization, advanced geo-location services, integrated mobile…

    Screen Shot 2015-03-03 at 16.39.38

    Richard Tisdall

    Richard Tisdall, Director @ Happy Finish Happy Finish is a global creative production studio of digital artists and interactive specialists of which Richard has been at the forefront of since it’s set up just over 10 years ago. Working directly with brands, agencies & photographers, the company crafts creative visual content across a multitude of medias including Print, Digital, Interactive and now Virtual and…


    Dr. Kavin Andi

    In 2012 Kavin was awarded the Norman Rowe Clinical Prize by the British Association of Oral & Maxillo-Facial Surgeon for his research in Augmented Reality, Surgical Robotics, and 3D Surgical Planning. His research and practices have been life-saving as is demonstrated here. Kavin has his own website where he explores some of the more advanced technologies behind the operating room. In his presentation to…


    Martinus van de Ruitenbeek

    Martinus van de Ruitenbeek Martinus van de Ruitenbeek is a specialist in software development for Civil Engineering design purposes. He received his PhD on evolutionary, unconscious design support at the Delft University of Technology and teached BIM and parametric design for a couple of years. In his professional life at VolkerWessels, he attempts to apply new technologies such as virtual reality and serious…

    Gaia Dempsey in color

    Gaia Dempsey

      Gaia Dempsey Co-Founder, Managing Director, DAQRI International     Gaia Dempsey is a creative strategist and pioneer in the field of augmented reality, driving the adoption of DAQRI’s enterprise 4D technology worldwide. Gaia is leading DAQRI’s international expansion and recently opened DAQRI’s first European office in Dublin, Ireland. In her new position as Managing Director, DAQRI International, Gaia is charged with establishing the…

    Tomi Ahonen

    Tomi Ahonen

    Tomi Ahonen will be keynoting at the 2nd European Augmented Reality Marketing Conference. The author of six global bestselling books, referenced in 50 books by other authors, and working globally for customers in technology, Tomi Ahonen deems Augmented Reality to the be the next mass medium to forever change world interactions. Tomi is considered the global authority on making money with new wireless services,…

    Steve Dann

    Steve Dann

      Steve Dann will be presenting at the 2nd European Augmented Reality Marketing Conference. An AR & VR Expert and Augmented Reality Evangelist, Steve is a regular writer and contributor to media blogs, and a thought-leader in the digital media and Augmented Reality sectors. He is a regular speaker on the subject of AR, VR and new technology at conferences and events. Based in…

    Dave Lorenzini Original

    Dave Lorenzini

      Dave Lorenzini will be returning to the podium for the 2nd European Augmented Reality Marketing Conference. A hugely popular keynote speaker at our inaugural 2014 conference, Dave Lorenzini is joining us again this year to update us on new products and projects. Dave is an Augmented Reality visionary and entrepreneur driven to change the way people look at the world. A career of pioneering work…

    Keith Jordan

    Keith Jordan

    BIO Keith Jordan is the founder & CEO of iTagged, a next generation augmented reality platform. Keith has an extensive background in technical innovation and media and has worked across the globe using his expertise to advise and create new routes to market for companies such as Sony, Virgin, Intel, Apple and Microsoft. He previously created and founded a start-up and brought it to a…

  • Agenda

    AR Marketing Conference Line Up

    The full conference line-up can be found at the booking site.


  • Venue

  • croker3


    The conference was held in Croke Park Conference Centre, Dublin. Croke Park has been at the heart of Irish sporting life for over a hundred years. Boasting a capacity for 82,300 people, the stadium is the home of Gaelic games and the headquarters of the Gaelic Athletic Association (GAA).

    Platinum Sponsor


    Silver Sponsor


     Media Partners