AR Marketing Conference


2014 is the year Augmented Reality Technology gets down to business, advancing more in the last 12 months than it has in the last 12 years.

Come to Dublin April 15th for a fast paced, hands on look at what’s coming, and learn how to use AR & related strategies to deliver results for your business and brands…today.

Created by and industry leaders, this one day educational conference is designed to prepare creatives, agencies, publishers and brands for the impending launch of Google Glass, connected wearables, and new AR platforms that will pay massive dividends to those prepared to capitalize instead of just react.

All attendees will get one-on-one training time with AR experts for personalized consultations and hands-on training with the latest wearable technology including Google Glass. Spend one day with us and you’ll know why AR is no longer just about 3D pop-ups…but the 8th mass medium that will forever change how people look at the world.

  • Speakers

    James Dearsley

    James Dearsley

    James Dearsley is the Founder of The Digital Marketing Bureau, and is always looking for the next cutting edge strategy in the social and digital marketing worlds. Combine that work with James’ consultancy role in the property industry, working with some of the top global developers in their technological needs, it makes for some interesting discussions. James looks to use techniques gleaned in the…

    Mike Halstead

    Mike Halstead

    Mike Halstead  is Managing Director of HH&S Group has more than 30+years in promotional marketing. He has a track record of employing new technology into tried and tested promotional mechanics. He Joined Saatchi & Saatchi in 1981 as a graduate recruit and in 1983 moved over to the newly created Saatchi below-the –line marketing agency The Sales Promotion Agency, becoming Group Account Director on British Airways account. In 1987 he…


    Jeff Coghlan

    Jeff is the creative force and visionary behind Matmi – an award-winning agency, recently ranked in the Develop 100 list as one of the leading games agencies in the UK. Also the founder and director of Matmi, he has over 25 years experience in the games and digital market and his creative vision has helped clients achieve their goals whilst winning Matmi win a…

    Brian Mullins

    Brian Mullins

    Brian Mullins Founder and Chief Executive Officer of DAQRI Brian Mullins has consistently been on the forefront of technology and is a pioneer in the field of augmented reality. His experience with Human Machine Interface and Computer Vision technologies enabled him to found DAQRI and develop its proprietary 4D technologies for the enterprise. Prior to founding DAQRI, Brian transitioned to industrial robotics from the…

    Mathijs Gajentaan

    Mathijs Gajentaan

    Mathijs Gajentaan is CCO at Twnkls | Augmented Reality, Europe’s leading independent and award-wining Augmented Reality Agency. In this role he is responsible for International Sales, Business Development and Marketing. Prior to joining Twnkls he was founder of Winvolve, which developed highly innovative AR and successful projects for brands as Medtronic, Quiznos, Bell Canada and Scotiabank. Mathijs has more than 15 years of experience…


    Jess Butcher

    Jess Butcher is  a Co-Founder & CMO of Blippar. Jessica is an entrepreneurial business leader and experienced marketing professional within fast-growth environments.  Most notably she oversaw BD, EMEA at and was Head of Partnerships at At Blippar she overseas the expansion of the brand and the consumer-marketing divisions.   She is an experienced public speaker and with co-founders, led Blippar to victory in a number…

    Dave Lorenzini New

    Dave Lorenzini

    Dave Lorenzini is an augmented reality visionary and entrepreneur driven to change the way people look at the world. A career of pioneering work in visualization, internet and augmented reality fields has resulted in new ways to see and interact with the world and each other, including, which was acquired by Google and online today as “Google Earth” with over a billion users…


    Andrew Jenkinson

    Andrew Jenkinson is Director and Co-Founder of The vStream Group. Andrew holds a BSc in Computer Applications from DCU and a Masters in Innovation & Technology Management from The Smurfit School of Business. Prior to founding The vStream Group with childhood friend Niall O’Driscoll, Andrew was a founding member of Irish software startup SteelTrace which was acquired by US Multinational Compuware for $20M in…


    Thomas Perpère

    Thomas Perpère graduated from INSEAD with an MBA in 2008. He has spent more than 12 years working abroad (China, US, UK) in Communications, Sales, and Strategic Planning. Thomas joined Diotasoft in January 2013 as the Sales & Marketing Director. He is in charge of managing and developing the client’s portfolio, as well as strategic planning.


    Ferry Piekart

    Ferry Piekart studied Journalism and Cultural Anthropology, and then went on to become an expert in storytelling. Ferry has been working for museums, television companies and (educational) publishers. At the Netherlands Architecture Institure, he developed the app ‘UAR’ (Urban Augmented Reality). In 2010, UAR was the first mobile application to use 3D models on a large scale, within the Layar engine. The app showed…

  • Agenda


    AR Marketing Conference Line Up: April 15th 

    08h30 Registration / Coffee + Refreshments

    09h00   Setting the Scene – AR and Marketing Today,  Chairperson: Alex Gibson, Dublin Institute of Technology

    09h15   Keynote: Start Thinking in 4D: How to Create AR Marketing That Makes a Difference, Brian Mullins, DAQRI

    09h45 Formula 1 Case Study, Andrew Jenkinson, vStream Digital

    10h05 Augmented Reality and Sales Promotion, Mike Halstead, Managing Director HH&S and m2end

    10h35 Augmentation of Augmented Reality with a focus on property, James Dearsley, The Digital Marketing Bureau

    11h05 Refreshments Break,  Exhibitors, networking and 1:1 sessions

    11h30 Panel Case Study Discussions: Brian Mullins – DAQRI, Sharon Walsh – Heineken Ireland, John Boyle – Ogilvy and Mather Ireland , James Dearsley – The Digital Marketing Bureau, Jess Butcher, Blippar

    12h00 Keynotes : Augmented Reality: Moving from Valuing an Experience to Experiencing Value, Mathjis Gajentaan Twnkls Netherlands:

    Case Study: City Destination use of AR applications, Ferry Piekart

    13h00 Lunch,  Exhibitors, networking and 1:1 sessions

    14h00   Keynote: 20/20 Vision and Augmented Results, Dave Lorenzini – The Glasswear Foundry Training Workshop in Google Glass app developments

    14h45  Gamify or Gimmick?, Jeff Coghlan – Founder, Matmi

    15h15 Refreshments Break Exhibitors, networking and 1:1 sessions

15h40 Ireland’s Highest Profiled AR Campaign – Bulmers Case Study, David Connor – eightytwenty

    15h55 Keynote: The numbers don’t lie: Evaluating the impact of AR for brands, Jess Butcher, Founder,  Blippar

    16h40 Panel Case Study Discussions: Dave Lorenzini, The Glasswear Foundry, Jeff Coghlan, Matmi Sebastien Sicot, McCann Blue, Ireland , David Connor, eightytwenty

    17h15 Networking – Guinness Storehouse Gravity Bar



  • Venue


    The conference will be held in The Guinness Storehouse, Dublin on the April 15th, 2014…take a look at the video below to get a sense of this iconic conference venue

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    Booking info

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